Business Development Training & Mentor-Coaching for Female Founders


Tired of feeling out of control because you’re not sure where to find new clients? Do you cringe when people ask how much you charge for your services?

Tired of cookie-cutter advice that doesn’t honor YOU and your uniqueness?


 Overwhelmed because you know you are a good at what you do but you’re unsure where to start to develop content and get more clients?


Then it is time to claim your expertise and earn what you’re worth. If you’re ready for success—getting the recognition & respect you deserve, letting go of perfectionism & overwhelm — then join me in my VIP Business Success Program, private training and 1:1 coaching with 5-Star, Master Coach, Dana Mayer.

Is This You?

  • You love what you do but aren’t certain how to organize and price your expertise into a lucrative, client-attracting offering for your ideal market.
  • You keep thinking, “Am I doing the right things? I have so much I want to share but am not sure what the next right step is to be of service.”
  • You crave having a personal brand and coaching system that captures your unique spirit, personality and passion, positioning you to powerfully stand out from the crowd.
  • You know you’ve been over-working and over-delivering, and you wish you had someone to help you get out from under it, raise your fees, and reach the people who need your work.
  • You feel nervous every time you think about the future because you know things are going to change and you want a good plan for it.

If this is YOU then it’s time to transform what feels overwhelming into an everyday, easy, proven business model, and in a way that feels super authentic for you.

That’s why I am thrilled to invite you into my VIP Business Success Program

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here's the key...

You got into your current line of work because your dream is to impact the lives of others, work from your zone of genius, and feel excited that you’re making money in a lucrative field that lights you up. What you’re seeking from coaching is for all the puzzle pieces to easily fall into place so you can reach your goals and achieve your dream without waiting any longer.

Here’s just a peek at what your life-work looks like when we coach together:

  • You have clear, client-attracting digital materials that spotlight your value and your unique way of working (website, video, landing pages, social profiles, marketing messages that convert without you giving away your time for free)
  • You’re earning what you’re worth and love how good it feels to be free and no longer buying into the status symbol of “busyness”
  • You have a business development plan that pinpoints exactly what to do next
  • You have crystal-clear clarity about your value and how to articulate it, and feel excited every day to only be working with people you love, and who appreciate YOU and your expertise and can’t WAIT to pay you
  • Your Brand makes it fun and exciting to capture your unique spirit, personality and passion in all of your marketing, online materials, enrollment and sales conversations
  • You feel aligned and confident about your coaching methods and how easy it is to powerfully and authentically stand out from the crowd
  • Your new consciousness about wealth perfectly aligns with your goals and is powerfully supporting you to reach them
  • You feel confident, calm and relaxed talking with prospective clients, knowing exactly what to say when it comes to the money part
  • You enjoy working more than ever, now that all the puzzle pieces are lined up for your success

The VIP Program IS FOR YOU…

If you’re ready to stop ‘going it alone’ so you can start making more money, make a big impact in the lives of other people, and finally feel that you are aligned and on purpose with your business.

Linda M is a Counselor and Therapist

~Linda McGee, M.A., Coach & Therapist says….

“I knew selling my time wasn’t for me, but until Dana, I didn’t know what to do instead of charge by the hour. Now I know my niche and enjoy a lifestyle that supports my financial and physical health.”

Dana G. Mayer, Executive Coach & Consultant

As a child of a Brazilian, single mom, and growing up in tough economic circumstances, I know what it takes to overcome the odds. More importantly, I know what it takes to go from stuck as a corporate VP to enjoying a life of ease as an executive coach. 

I’ve reinvented myself a number of times, including when I went from being a corporate drone, repeating the same sales pitch day-in and day-out, to taking a company through a successful IPO. Then I went on to work for myself. I’ve helped hundreds of women (and a many good men) do the same and now you can be one of them! 

With the success of my mentor coaching model, I enjoy the privilege of  working with women who want to do something amazing and who sincerely want me to be their champion in powerfully creating a life of freedom.

What I mean by freedom is, financial freedom from having to work just to pay the bills. Time freedom to be available for your loved ones and special projects. And creative freedom—whether it is writing a book, having a baby, or creating meaningful programs for your clients!

But I can only work with a few people every month, so don’t wait to reserve your training day. This is not marketing hype, sometimes I have a waiting list of up to four months. 

Dana Mayer career coach

Ready to feel excited that you’re making more money in a career that lights you up?

Here’s what’s inside this private program:

1. Wealth Consciousness: Money Mindset Mastery

Are you ready to remove money blocks, and create a new, liberating money story and own your worth? Coaching together, we’ll create a fresh, empowering success mindset for you — shifting your beliefs and actions in the process — so you quickly begin creating new and exciting results in your business.

Take a look at what we’ll coach on:

  • Release limiting money beliefs and transform the negative self-talk that has held you back from achieving your full potential in your business 
  • Create your new money story so you can begin making changes within yourself and powerfully claim your worth and increase your self regard 
  • Begin discovering the value of your work so you can free yourself from undercharging or over-delivering 
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Marya Flurnoy, Spiritual Coach and Investor

“Working with Dana is the best thing I’ve done in 30 years of business training, workshops, and seminars. I immediately put to use what I learned and got results beyond what I imagined.”

Ashley Santangelo, Career Coach says…

Dana is highly trustworthy. It was easy to quickly establish trust with her. That’s important when you’re dealing with something as private and complicated as your own business.”

2. Signature System: Articulating Your Unique Methodology Creates a Powerful Strategic Advantage

Organizing your unique process, step-by-step, this powerful training lays out how you work for your prospective clients. By creating a system, you make your expertise easy for your ideal clients to understand and to want to hire you, pay for your online training, and join your programs. 

It helps them see the solution to their problem, to feel understood and excited, and highly confident you can help them. 

And it is an easy way to take the beautiful work you do with clients and put it into a sequence. 

As a result, it is easy for you to reach hundreds, if not thousands of more clients with a hybrid learning system.

3. Creating High Packages: Pricing and Packaging Your Services

This system shows you how to break free of the limitations of hourly billing and price your services to generate 6 and 7 figures. Your business becomes more profitable because high-end packages bring in greater income per client.

  • Free up your time because you don’t need to work 1:1 with as many people to reach your desired income goals
  • You can create greater cash flow even with a small list or small number of contacts
  • Offering high-end packages keeps you from slipping into over-delivering and burning out. You can focus your business on creating extraordinary results for your clients, not on selling your time, which liberates you to enjoy your business and love your life
  • You keep your business simple to run, which synergistically lowers the stress of running a business
Dr. Merari, Vet

Dr. Merari Cruz says…

“Dana is a great career coach & consultant. She’s focused, results driven and specific with her feedback and advice. I am very happy to have found her and for all the help I’ve received from her to get unstuck from an unhealthy work situation and get paid what I’m worth in my own practice. She is always reachable via email or phone, and for clients that can’t come to her office.”

4. The Secrets to Getting Rich in Your Niche

This system helps you identify your target audience, the lucrative category of highest potential people to work with. You will test what’s hot and what’s not. And make your final choice and create your messaging. 

  • Make it easy to find and connect with new clients. Stop wearing yourself out covering all the bases and presenting too many options
  • Stop over-delivering and offering all things to all people. It can overwhelm your clients
  • Get started right away finding your niche and signing them up
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Marlene Mahon, Psychologist, Author, Coach says…

 I wouldn’t care what Dana’s training was about or what content was covered. I would sign up for one reason and one reason only: to get to talk with Dana. Period. Everything else is a bonus. Dana is not about transactional coaching or one-off consulting—she cares beyond the session she spends with you.

YOUR VIP Business Success Program Includes Over $12,000 in value, proven systems, and my insight:

  • Custom, hybrid training to learn three of the life-changing units described above. We will custom-design your program to fit the needs of your business and your goals. $7,500 Value
  • Unlimited follow-up for 30 days. Coaching sessions to support you as you implement your training. In these private, 1:1 strategy calls you’ll check in about how it’s going and problem-solve for where it might not be going smoothly. $3,000 Value
  • Beautiful Client Workbooks and Online Training filled with exercises, templates, checklists, and scripts that I will coach you through so you see measurable results with every coaching session $599 Value
  • Assessments and validations for branding, personality, financial wellness, and business planning. Up to $900 Value

Plus, these TWO additional BONUSES make this coaching program even more perfect for you. It adds another $3,999 of coaching and training!

Bonus #1: Branding With Archetypes $999

There’s a unique part of you that many business owners mistakenly believe they have to hold back. Using my system, you’ll discover your Brand Archetype, which unlocks the powerful, instantly recognizable presence within you that’s a client-attraction and opportunity magnet

Take a look at what this dynamic digital training provides:

    • Discover your Brand Archetype, which perfectly captures your spirit, personality and passion, a catalyst for making YOU an authentic brand you can instantly use to launch this exciting new direction in your business
    • Confidently choose your profile and website design, images, and write attention- getting emails, sales copy and marketing materials (even if you’re not a writer!)
    • Identify your unique brilliance and use your personal brand for focusing your gifts and talents on your most profitable actions

BONUS #2: 30 Extra Days of Coaching

As a VIP, you get 30 extra days of unlimited coaching sessions to support you as you implement the training from your VIP Day training. If you sign-up during an enrollment call, you can get an additional 30 days—that is a full 60 days of coaching support!

Throughout our coaching together, you will experience incredible transformation in your business skills, supporting you in attracting ideal clients and making more money. I use the fast-results process of coaching for you to:

    • Get “unhooked” from emotional triggers so you can make decisions with grace and ease
    • See challenging situations from a fresh perspective so you can make new, authentically powerful and aligned choices for growing your business
    • Create heartfelt, unstoppable motivation and commitment to reaching your goals and dreams
    • Let go of perfectionism, overwhelm and the Imposter Syndrome so you can ‘switch’ off and enjoy life outside of your business

*This extra 30 days of training bonus is only available as a Quick Decision Savings.

Headshot of Dawn, mastermind group coaching client

Dawn Ramos, Writer, Coach says…

 “Initially, I was not sure how to feel about working remotely with a business coach. Would it be beneficial? Could we build a strong enough relationship over the phone? Needless to say I was pleasantly surprised. Dana helped me gain perspective and see things from different angles. She made me dig deep to discover what I really want. Dana is exceptional at what she does. I am grateful for her and highly recommend using her services to grow your business.”

If you are:

  • Ready to create a business model that takes you to 6 and 7 figures with client-attracting packages that spotlight your value and practically sell themselves
  • Ready to let go of fear and bring your work to the people who need you 
  • Ready to work with ideal clients YOU love and who love to pay you for the life-changing work you do with them
  • Ready to confidently and calmly talk with prospective clients, even about the money part
  • Ready to let go of doubt about what you offer and how to live a life of ease as a heartfelt and unstoppable woman
  • Ready to get the support and do what it takes to make your business dreams a reality

Then I invite you to join me in this transformational, private training program.

Yes, I’m ready for success in my business — creating lucrative new programs, charging what I’m worth, letting go of perfectionism & overwhelm, pressing reset on my money mindset and more!

I understand with my investment, I’ll receive the following:

    • Three of the units above in two, action-packed days of training 
    • Unlimited, private coaching sessions for 60 days
    • Beautiful Client Workbooks and Digital Materials
    • Assessments and Validations, as needed

I will also receive these BONUSES:

  1. Branding with Archetypes Digital Training
  2. An extra 30 days of coaching for a total of 90 Days!

Click here now to enroll in VIP Business Success for just a $2,000 deposit

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Your order will be processed on a secure server. Once your registration is complete, you’ll receive an electronic receipt and instructions within just minutes.

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Cindy Griswold., Mediator says…

“I thought personal branding was a popular fad or something like astrology—not for me. But after working with Dana, I learned that archetypes activate understanding in your audience and can instantly change perceptions. Knowing I am a Hero archetype helps me present my ideas—everything from what colors and images to use to what words will instantly attract investors and gain buy-in from my board. Decision-making just got simpler and easier.”

Your one-time, nonrefundable deposit of $2,000 enrolls you in the program.



$2,000 Deposit

  5,000 Balance Due before VIP Day training

$7,000 TOTAL USD



$2,000 Deposit

  1,800 Three Equal Payments

$7,400 TOTAL USD


If you have questions about the VIP Program just send us an email and we will get right back to you and help you decide if this program is right for you. Send your message to and put “Question about VIP ” in the subject field. We will get right back to you.

Headshot of Eric B. Manager, Tesla

~Eric Benton, Director, Tesla says…

“I took a VIP with Dana to jumpstart my career and launch a side gig. I chose her instead of other coaches because she has a track record of real-world success, not just in theoretical coaching methods but in business.”

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